EMPTYTANK is a health food company focusing on introducing new menus where you can instantly fuel your body with a nutritious instant meal, requiring only water. Urim took inspiration from freeze-dried space food, applesauce packets, and tin cans, commonly used to preserve and contain freshness without preservatives. 'Fuel' is the most important value EMPTYTANK considers. Rather than following traditional instant food that does not nourish the body, I designed EMPTYTANK's brand story to break down the boundaries between people and their health.
EMPTYTANK
(Brand Design, Graphic Design, Packaging)
Brand moodboard
Process