UMUL, named after the Korean word for "water well," is dedicated to transparency and purity in skincare. By drawing from the rich heritage of traditional Korean ingredients, the company aims to provide beautiful, effective skincare solutions that nourish and rejuvenate the skin. Utilizing a palette of nature-inspired colors and transparent packaging, Urim connects the brand's values directly to its products.

UMUL

(Brand Design, Visual Identity, Graphic Design, Packaging)